This picture shows a Twilight Sleep Sofa made by Design Within Reach. Design Within Reach, Inc. is recognized nationwide as a preeminent provider of distinctive modern design furnishings and accessories. The Company markets and sells products in numerous categories to both residential and commercial customers through its studios, phone center.
DWR, Design Within Reach, is the source for smart solutions. Its business started when our founder tried to furnish his apartment with the classics he’d come to appreciate while living in London. What he discovered was that acquiring these clean, simple and well-designed products was neither clean nor simple.
In 1999 they bought 20 containers of product, mailed out a catalog and waited for the phone to ring. (It didn’t for 24 hours, until they realized the nighttime answering machine had been accidentally left on.) The rest, as they say, is history. By giving customers access to these items, which are brilliantly conceived, simply executed and consistent with the enduring principles of modernism, they made design within reach.
June 13th, 2009 at 2:50 am
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